4.2.1 Review various social media avenues such as video streaming, podcasting, blogging, chat rooms, discussion boards, forums, Facebook, Twitter, LinkedIn, Picasa, Vimeo, iTunes, Pinterest, Instagram, YouTube, Google+, Google Hangouts, Snapchat, and email marketing platforms for ways to enhance one's online presence for purposes of obtaining a career of choice.
4.2.2 Assess and choose one or more appropriate tools to be used for one's social media campaign (such as Adobe Spark, Twitter, Instagram, Facebook, YouTube, Snapchat, website, apps, etc.)