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Grade Level:
6
Subject:
Critical Thinking
Topic:
Advertisment
Objective:
Students will define the term advertising and identify types of ads.
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Public Notes:
Students need to know the definition of Advertising - the activity or profession of producing advertisements for commercial products or services.
1. Tell students they will be learning about advertising. Explain that advertising is a tool used to get people to want to buy something.
2. Explain that the main reason ads are created is to sell something. Ask students to think about where they see ads. Direct students to the magazine advertisements to help them think of places where ads appear. (Examples: television, magazines, newspapers, billboards, the Internet, and movie theaters.)
3. Explain that advertising gives people information to help them decide what to buy. Explain that advertisers talk about “special features” of their products to convince people to buy them. Advertising also helps pay for the cost of programs on television, on radio, and online. Advertisers pay money to television networks and other companies to place or run their ads.
4. Write the word consumer on the board. Explain that a consumer is someone who buys and uses products and services. To be smarter consumers, students need to know how to understand the ads they see or hear. Direct students to the ads in front of them. Ask for a volunteer to read aloud the three key questions at the top. By answering these questions, students will better understand advertising
5.Ask students to imagine an ad they’ve seen and think about the point of view of the company responsible for the ad. For example, a sneaker company’s point of view might be that you can’t be a real athlete without special shoes—their shoes. Ask students to think about whether they agree with an advertiser’s point of view.
6. Tell students that advertisers are required by law to tell the truth, and that most advertisers work hard to do this. At the same time, the government does not review ads before they run. That’s why it’s important for students to ask the three key questions when they see ads. One government agency works to protect consumers from being hurt by advertising. This agency is called the Federal Trade
Commission or the FTC. One way the FTC protects consumers is by educating them about advertising and how it works.
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