Content Goals:
At the end of the course students will learn, and be able execute the complete process of effectively marketing, event planning logistics, workshop delivery, follow up, and appointment setting that are necessary for workshops to be an effective method of business growth in their practice.
Skill Goals:
Students will have the skills to plan and execute a workshop that is attended by prospects and clients. Students will acquire the skills to open a workshop, connect with their audience, deliver accurate educational material in a meaningful and entertaining way, effectively close the workshop with a call to action, and successfully navigate Q&A. Finally students will have the skills to execute successful follow up procedures that net additional clients, retention of existing clients and productive referral relationships.