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What is the story of your company? What’s unique about it? Can you describe some of your latest challenges — and your unique solutions — solutions that your clients would like to know more about?

When Clarity Meets Creativity

Grade Level:: 10
Subject:: Business Media
Start Date:
End Date:
Goal Summary:: As designers, you already possess a strong visual vocabulary, one that makes sense of a seemingly chaotic environment. But do your clients get have the same strength? Some are much more verbal. Our goal here is to help you connect in that way, bringing out your writing voice in a variety of formats: founding stories, proposals, mission statements, project descriptions, blogs, etc.
Standards Met:
Essential Questions:: Click to enter your essential questions. The best essential questions foster inquiry and do not have a 'pat' answer.
Understandings:: The Three Whys: Why This Project, Why Now, Why Me
The Three Persuaders: Pathos, Ethos, Logos
The Time Magazine Story Format (Lead, Nut, Contents, Conclusion)
The Story in the Subject: The Challenge and Solution Format
The Power of Rewriting and the Power of Unity
Difficult client relationships and repair writing - apologies, boundaries, understanding the Three Motives
Leadership writing - from I to we

That the Fact that You Write makes you a Writer
Content Goals:: Click to enter your content goals. These comprise the raw information that students should know at the end of the unit.
Skill Goals:: Click to enter your skill goals. These are usually described in a 'Students will be able to' statement.
Other Information:: Click to enter. This field is good for key information that does not fit into one of the other sections.
Public Notes:: Click to enter. Public notes are visible to anyone who views your unit.
Private Notes:: Click to enter. Private notes are visible only to you, when you are logged in.
Reflection:: Click to enter. Your reflection should be entered as you progress through and complete your unit. Evaluating what worked well and what could be improved will further your professional development, and help any teachers looking to build off your unit.

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When Clarity Meets Creativity

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