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Multiple Days
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Common Core Standards
Ms. Shehata

Studying The Psychology Behind Consumerism

Grade Level:
7
Subject:
Science
Topic:
Consumerism
Objective:
Does the day of the week, time of day and television porgram have a significant impact on the types of commercials that are being shown to specific audience target?

Rationale -
This science project highlights the psychology behind strategies used by commercial companies that target specific audiences. Furthermore, it highlights the major idea from Dr. Schor's paper that states that consumerism has significantly increased and has become more of a negative aspect to our society. Although this lesson is mainly prompting students to realize that there are special techniques used by commercial companies, it will get them to start to notice how audiences, which are people in their communities, are being manipulated and attracted to these consumption tricks.
Other Information:
Overal Expectation:
1. Assess the impacts of human activities and technologies on the environment, and evaluate ways of controlling these impacts.

Specific Expectations:
1.1 Assess the impact of selected technologies on the environment;
2.3 Use scientific inquiry/ research skills to investigate occurrences.
Prep:
20 minutes setting up the mini lesson
Materials:
- Television with cable (if students do not have cable at home, they may watch it on Youtube or pair up in a group)
- Pens
- Papers
- Thinking caps!